Mercedes-Benz Picks a Name for its Electric Sub-Brand

Last week, we told you how Mercedes-Benz planned to go the BMW route and turn its looming roster of electric vehicles into a sub-brand. All the automaker needed was a name to slap on its gas-free offerings. Well, according to UK trademark application filings first reported by Autocar, the new sub-brand’s name is… EQ. Sounds […]

 

The post Mercedes-Benz Picks a Name for its Electric Sub-Brand appeared first on The Truth About Cars.

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